Our predecessor, Kawachiya, originated in Kawachi, Osaka, and operated a rice wholesale business. In 1744, Kawachiya acquired a sake stock from the shogunate and began brewing and selling sake in Fushimi, Kyoto. While the amount of sake produced fluctuated significantly under the control of the Fushimi Magistrate's Office, by the early Meiji period, Kawachiya boasted the highest production volume in Fushimi. As a landowner, Kawachiya brewed and sold Keicho sake using rice paid as tax. After that, they specialized in selling barrels to other companies, and discontinued shipping Keicho sake for a long time. However, in 1989, they embarked on joint production and began shipping Keicho Fushimi Sake, a product that continues to this day. Keicho (long joy) is a quintessentially Japanese phrase, expressing a desire for at least a little longer-lasting joy in a world of impermanence.