Our predecessor, "Kawachiya," originated in Kawachi, Osaka, and ran a rice wholesale business. In 1744, Kawachiya acquired a sake brewing license from the shogunate in Fushimi, Kyoto, and began brewing and selling sake. While production volume fluctuated significantly due to the control of the Fushimi Magistrate's Office, by the beginning of the Meiji era, Kawachiya boasted one of the highest sake production volumes in Fushimi. From the Meiji era through the Taisho era and World War II, Kawachiya, as a landowner, used tax rice to brew and sell "Keicho" sake. After that, they specialized in selling barrels to other companies and stopped shipping "Keicho" for a long time. However, in 1989, they embarked on joint production and began shipping "Keicho Fushimi Sake," which continues to this day. Keicho (meaning "long-lasting joy") is a uniquely Japanese expression that, in a world of impermanence, expresses the wish for joy that lasts not forever or eternity, but at least a little longer.