Our predecessor, Kawachiya, was from Kawachi, Osaka, and ran a rice wholesale business. In 1744, Kawachiya obtained a sake stock from the shogunate in Fushimi, Kyoto, and began brewing and selling sake. The amount of sake produced fluctuated greatly due to the control of the Fushimi Magistrate's Office, but by the beginning of the Meiji period, Kawachiya boasted the top amount of sake produced in Fushimi. From the Meiji period to the Taisho period and through World War II, Kawachiya, as a landowner, brewed and sold Keicho using rice paid as tax. After that, it became a specialized business selling barrels to other companies, and stopped shipping Keicho for a long time, but in 1989, it started joint production and began shipping Keicho Fushimi Sake, which it continues to do to this day. Keicho (long joy) is a Japanese word that expresses a wish for at least a little longer joy in a world of impermanence, rather than perpetuity or eternity.