Originally a merchant family operating a hair oil and candle shop in Hida Takayama since the Edo period, this brewery was founded by the 5th generation during the Meiji era. Since then, guided by the motto "Sake is something that is brewed and nurtured," they have continued to produce sake in small batches with meticulous care. Currently, they offer a range of flavorful sakes with roots in both Ise and Hida. One of their flagship brands, "Shoryu no Mai," is a junmai sake made from Isehikari rice, of which only two plants survived two major typhoons in the Heisei era. It's an auspicious sake, crafted with the image of a rising dragon. It's brewed with the advantages of Hida's harsh climate, the pure brewing water of the Miyagawa River, and the miraculous rice grown in Ise, which is luxuriously polished and carefully brewed. Also noteworthy is the label, featuring twin dragons depicted by Hatoba Shoryu and Yoji, artisans specializing in hand-painting family crests on kimonos, and said to represent the A-un dragons.