Originally a merchant family that operated a hair oil and candle shop in Hida Takayama during the Edo period, the fifth-generation owner founded the brewery in the Meiji period. Since then, the brewery has continued to carefully brew small batches of sake under the motto "sake is something that is brewed and nurtured." Today, the brewery offers a selection of flavorful, fine sake with roots in Ise and Hida. One of its flagship brands, "Shoryu no Mai," is a pure rice sake made with only two vines of Ise Hikari rice remaining in an area hit by two major typhoons during the Heisei era. It is an auspicious sake created with the image of a rising dragon. It is carefully brewed using the advantages of the cold Hida region, the pure water from the Miyagawa River, and the miraculous rice grown in Ise, which is luxuriously polished. Also noteworthy is the double dragon label, which was designed with the image of the two dragons, A-un, by Hatoba Shoryu and Yoji, artisans and crest artists who hand-paint family crests onto kimonos.