Originally a merchant family that operated a hair oil and candle shop in Takayama, Hida, dating back to the Edo period. Since the fifth generation owner founded the brewery in the Meiji period, they have continued to carefully brew small batches of sake under the motto "sake is something that is brewed and nurtured." Currently, they offer a selection of flavorful fine sakes with roots in Ise and Hida. One of their representative brands, "Shoryu no Mai," is a pure rice sake made with the image of a rising dragon, made from only two stalks of Ise Hikari rice that survived in an area that was hit by two major typhoons during the Heisei era. It is an auspicious sake made with the image of a dragon rising. It is brewed carefully, taking advantage of the cold Hida region, the pure brewing water of the Miyagawa River, and the miraculous rice grown in Ise, which is luxuriously polished. Also noteworthy is the double dragon label, which was designed with the image of the two dragons A and Un by Hatoba Shoryu and Yoji, artisans who hand-paint family crests onto kimonos and are crest artists.