Originally a merchant family that operated a hair oil and candle shop in Takayama, Hida since the Edo period. Since the fifth generation owner founded the brewery in the Meiji period, they have continued to carefully brew small batches of sake under the motto "sake is something that is brewed and nurtured." Currently, they offer a selection of flavorful fine sake with roots in Ise and Hida. One of Hirata Brewery's new brands, "Takayama," takes its name from the historical fact that before the Warring States period, this was the name of the present-day Shiroyama, and is named with the meaning of learning from the past to create something new.