Originally a merchant family that operated a hair oil and candle shop in Hida Takayama during the Edo period, the fifth generation owner founded the brewery in the Meiji period, and since then, they have continued to carefully brew small batches of sake under the motto "sake is something that is brewed and nurtured." Today, they offer a selection of flavorful, fine sake with roots in Ise and Hida. One of Hirata Brewery's new brands, "Takayama," takes its name from the historical fact that before the Warring States period, Takayama was known as the current Shiroyama, and is named with the meaning of learning from the past and applying it to the present.