SUIO is a sake brewed with local Gifu-grown sake rice "Hidaminori," poured into enamel tanks lined up in the back of a dimly lit brewery and aged. Protected from light and air, the sake matures, from clear to honey-colored, and now a beautiful amber hue. The theme is "imperfect perfection." As sake ages, it develops. The endless journey of maturation is a journey without completion. Inspired by this sentiment, the brand uses a "triangle," representing regeneration and repeated growth, and a "circle with one missing side," representing imperfect perfection. The seal features a "shide" (paper streamer) motif, a symbol of a barrier used in Shinto, a spiritual culture of Japan. Package design (photo right): The bottle box is made from a cylindrical cardboard tube. The surface of the lid is embossed with a concentric pattern reminiscent of tree rings, starting from the center of the front, representing the sake's aging period. In addition, the top and bottom of the paper tube are decorated with wooden caps made from recycled Hida cypress wood, making it an environmentally friendly product.