Originally a merchant family that operated a hair oil and candle shop in Takayama, Hida since the Edo period. Since the fifth generation owner established the brewery in the Meiji period, they have continued to carefully brew small batches of sake under the motto "sake is something that is brewed and nurtured." Currently, they offer a selection of flavorful sake with roots in Ise and Hida. The brand name "Suiou" was chosen based on the image of a drunk hermit.