Originally a merchant family that operated a hair oil and candle shop in Hida Takayama since the Edo period, the fifth generation owner founded the brewery in the Meiji period, and has continued to carefully brew small batches of sake under the motto "sake is something that is brewed and nurtured." Currently, the brewery offers a selection of flavorful fine sake with roots in Ise and Hida. The brand name "Hida no Hana" (Hida Flower) was chosen in celebration of the joyous sight of cherry blossoms and other colorful flowers blooming in all their glory around the time of the Takayama Festival, as spring arrives after a long, harsh winter.