Originally a merchant family that operated a hair oil and candle shop in Hida Takayama since the Edo period. Since the fifth generation owner established the brewery in the Meiji period, they have continued to carefully brew small batches of sake with the motto "sake is something that is brewed and nurtured." Currently, they offer a selection of flavorful fine sake with roots in Ise and Hida. The brand name "Hida no Hana" was chosen in celebration of the sight of colorful flowers, including cherry blossoms, blooming in full glory around the time of the Takayama Festival, as spring arrives after a long, harsh winter.