Kuramoto Fujii Honke is a sake brewery founded in 1831 in Aisho Town, Shiga Prefecture, east of Lake Biwa. The water that determines the taste of the sake comes from underground water from the Suzuka Mountains, and the sake rice used is new rice grown in Shiga Prefecture that is suitable for sake brewing. The Noto master brewer and brewers brew the sake. One of their brands, "Asahi," comes from the word "Kyokujitsu Shoten," which means "rising sun," meaning vigorous energy. They produce a variety of "Asahi" sakes with different rice and flavors, including Junmai Daiginjo made from luxuriously polished sake rice, aged sake that has been aged for over 30 years, and seasonal recommendations.