"Afuri" is a new brand launched in 2021. The brewery is located at the foot of Mt. Tanzawa-Oyama (Mt. Afuri), and uses underground spring water as its brewing water. Because it is hard water rich in nutrients, it results in a sake with a full-bodied taste. It is highly regarded overseas as a sake with high "Minerality." The brewers are working together to challenge themselves to create sake that is not bound by convention, such as sake made from unpolished rice and sake that combines classical moto (starter) methods with modern twists.