Founded in 1720 (during the Kyoho era of the Edo period), the company has been producing dry sake for a long time. The dry sake that they have been particular about since their founding continues to be loved by locals as "Oita no Onikoroshi." The meaning of "Onikoroshi" is that it is a dry sake that is strong enough to drive away demons, and also to remove the evil that lurks within humans. The label depicts Shoki, the god who protects against epidemics, slaying a demon. When you want to drive away the demons in your heart, or when you want to drink something to feel refreshed, be sure to toast with "Onikoroshi."