"Senko no Iwa" is a local Gifu sake brewed with the utmost care and attention to quality, using techniques passed down through the generations of Echigo brewers. It was named after the "Wakagoiwa" giant rock in the region, a time-honored expression of a thousand years. The secret to its easy drinking is the ultra-soft water with low hardness used for brewing. This sake is painstakingly brewed using methods that are not mass-produced, resulting in a mild aroma that makes it perfect for complementing food.