聖乃御代【北善商店】
聖乃御代【北善商店】
Seino Midai [Hokuzan Store]
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Owner
Our brewery is located in Imasho-juku and has lived through the ages together with this post town. From the Edo period to the early Showa period, when transportation was not thriving and there were no 1.8L bottles, we sold sake by weight to locals and travelers, so we did not have a trademark, but just used the shop name "Sakeya Zenroku." After the war, as transportation became more active, 1.8L bottles came into use, and our brewery decided on a trademark, which we have continued to use to this day. "The great words of the ancient great priest who called the name of sake sacred are a good thing" - Manyoshu - This name was given to us by a high priest in Kyoto, praying for post-war peace in the village of pure water.
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