Seino Midai [Hokuzan Store]
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Our brewery is located in Imasho-juku and has lived through the ages together with this post town. From the Edo period to the early Showa period, when transportation was not thriving and there were no 1.8L bottles, we sold sake by weight to locals and travelers, so we did not have a trademark and just used the shop name "Sakeya Zenroku". After the war, as transportation became more active, 1.8L bottles came into use, and our brewery decided on a trademark, which we have continued to use to this day. "The great words of the ancient great priest who called the name of sake sacred are a good thing" - Manyoshu - This name was given to us by a high priest in Kyoto, praying for post-war peace in the village of pure water.
This website was made possible by a subsidy from the Monozukuri Manufacturing Subsidy Fund, as amended in FY2022.