Our brewery is located in Imasho-juku and has lived through the ages alongside the post town. From the Edo period to the early Showa period, when transportation was not thriving and 1.8-liter sake bottles did not exist, we sold sake by weight to locals and travelers, and therefore did not have a trademark, using the shop name "Sakeya Zenroku". After the war, as transportation became more active, 1.8-liter sake bottles came into use, and our brewery decided to adopt a trademark, which we continue to use today. "The name of sake is a fitting one, as said by a great sage of old who called sake 'holy'" (Manyoshu). The name was given to us by a high-ranking priest from Kyoto, praying for post-war peace in this village of pure water.