This pure rice sake is made with the utmost care for its ingredients, and is the result of a collaboration between a mountain agricultural group in Shimane Prefecture and a seaside brewery. Noukoshu, a combination of farming and fermentation, is natural, simple, straightforward and unadorned, and is a sake that expresses the essence of fermentation in a rich way. The essence of fermentation is the activity of healthy microorganisms that unfolds on the stage of the harvest born from healthy soil, their dynamism (vitality, momentum) and the chemistry that arises from it (the power, action, and change that arise from the combination and reaction of individuality). When people (brewers) harmonize with the flow of nature, the chemistry is transformed into "deliciousness." The raw rice (rice) is grown in soil where a variety of microorganisms, small animals, and plants coexist under environmental conservation agriculture.