"Chidori, a local sake brewed in Uwajima, Ehime Prefecture since its founding in 1910, is a sweet junmai sake typical of the Nanyo region, made with traditional methods and low polishing ratio. It is said that the name comes from the fact that the founder, the first brewery owner Toraji Utsunomiya, was a sumo wrestler in the countryside and his ring name was "Chidori." The current "Chidori" label was calligraphed by the famous poet Shinmin Sakamura, known for the line "If you believe, flowers will bloom." Our fourth-generation president, Shigeaki Utsunomiya, had a close family relationship with Mr. Sakamura and asked him to do the calligraphy. Please enjoy Chidori, a sake that has been loved in the Nanyo region for over 110 years, while feeling its history."