"Chidori" is a local sake that has been produced since the company was founded in 1910 in Uwa, Ehime Prefecture. It is a sweet pure rice sake that is lightly polished and made using traditional methods, typical of the Nanyo region. It is said that the sake was named after the founder and first brewer, Utsunomiya Torajiro, who was a sumo wrestler in rural areas and whose shikona (sumo name) was "Chidori." The title of the current label, "Chidori," was written by Sakamura Shinmin, a poet famous for his poem "Nezureba Hanabiraku." Utsunomiya Shigeaki, the fourth-generation president of the brewery, was friends with Sakamura Shinmin's family and asked him to write the title. Please enjoy Chidori, a sake that has been loved in the Nanyo region for over 110 years, while feeling its history. "