The flagship brand, "Mifuku," bears the name of the brewery, which embodies the wish that "beauty and prosperity will continue forever." They produce a powerful yet mellow sake using the traditional "Yamahai brewing" method, which utilizes naturally occurring lactic acid bacteria, and a sake with a refreshing flavor and rich rice character using the "Ginjo brewing" method, which employs modern technology. They also combine these two brewing methods, which are inherently opposite in nature, to create their sake. For over 100 years, the brewery has been located along the Tokaido highway, the 50th post town of the Tokaido, which flourished as a transportation hub since the Edo period. In 2007, the 4th generation brewery owner launched a new brand, "Sanrensei." They deliver seasonal flavors that make the most of Omi rice grown in rich soil and the pure groundwater from the Suzuka Mountains.