The sake name "Tama no Hikari" (Tamanohikaru), which is also the shop name, is a combination of the characters "Tama" (ball) from Kumano Hayatama Shrine in Kishu, where the first Nakaya Rokuzaemon worshipped, and "Hikari" (light) from Amaterasu Omikami, the daughter of the chief deity Izanagi no Mikoto and Izanami no Mikoto. It is said that the shrine was bestowed by the chief priest with the wish that the shrine would shine, reflecting the light of the divine spirit. The sake brewers use selected rice suitable for sake brewing, such as Yamada Nishiki, Omachi from Okayama, and Sansai from Kyoto, which are directly procured. They pursue the flavor of high-quality rice by carefully "flat-polishing" the rice in-house so as not to damage the white core of the rice. They use underground water flowing through the Momoyama Hills for the brewing water, which produces mellow-tasting Junmai Ginjo and Junmai Daiginjo. It is also recommended as a drink to accompany meals, as it brings out the flavor of a wide range of dishes. You can enjoy the fullness of the rice even more by drinking it cold, or warm or hot. The current logo is based on the diamond ring that appears at the moment when light is brought back to the darkened world after a total solar eclipse. It represents our desire to be an indispensable presence that illuminates our daily lives like the sun.